Posted by & filed under Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Planning, Social Responsibility, Strategy, Technology.

Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes.


Date: Apr 12, 2019


Questions for discussion:

  • What are the major attributes that differentiate this new product?
  • How should managers market this new product so as to co-brand with partners in various industries that would use it?

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