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Description: Americans may start to become more ‘social’ in the way they shop for homes, one analyst thinks

Source: MarketWatch.com

Date: Apr 03, 2019

Link: https://www.marketwatch.com/story/facebook-sets-its-sights-on-housing-should-zillow-be-worried-2019-04-03?mod=mw_theo_homepage

Questions for discussion:

  • What are the competitive advantages favoring Facebook in the real estate business?
  • Do you think consumers will respond to Facebook advertising for housing? Explain.

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