Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast.

Source: eMarketer.com

Date: Mar 26, 2019

Link: https://www.emarketer.com/content/reddit-to-cross-100-million-in-ad-revenues-in-2019?ecid=NL1001

Questions for discussion:

• What are some of the reasons the platform is attractive to some advertisers?
• Why are some advertising managers reluctant to use the platform?