Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base. Weight Watchers CEO on name rebrand to WW from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/24/weight-watchers-ceo-on-changing-names-and-marketing-healthy-living.html Questions for discussion: Do you think the change in the… Read more »
Posts Categorized: Global Management
Social Networks’ Video Ad Revenues Balloon
Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures. Source: eMarketer.com Date: Sep 28, 2018 Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020 Questions for discussion: What is happening to social network ad revenue? Why… Read more »
Amazon Unveils New Devices to Power Smart Home With Your Voice
Description: Amazon.com Inc. unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the house — from a microwave oven to a security camera and wall clock. Source: Bloomberg.com – video report Date: Sep 21, 2018 Link: https://www.bloomberg.com/news/videos/2018-09-21/amazon-s-alexa-leads-competitors-in-connected-home-tech-feinseth-says-video Questions for… Read more »
Gap Inc. unveils its first new brand in more than a decade
Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90238533/gap-inc-unveils-its-first-new-brand-in-more-than-a-decade?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=09202018 Questions for discussion: Summarize the key strategic points management is adopting for this product line. Are independent retail stores necessary for success? Do you… Read more »
Want to change the world? Here are five steps to take
Description: Case Foundation CEO Jean Case’s new book profiles leaders who have used their desire to solve a problem to drown out their fear of risk or failure. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90239282/want-to-change-the-world-here-are-five-steps-to-take?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=09202018 Questions for discussion: What are the key messages about leadership for managers to take-away? Do you agree with this… Read more »
Most Apps Get Deleted Within a Week
Description: From January-July 2018, Adjust analyzed 8 billion app installs worldwide and found that on average, apps get deleted in 5.8 days after they’re downloaded. Entertainment apps get uninstalled the quickest and lasted less than one day on average before they were removed. Source: eMarketer.com Date: Sep 13, 2018 Link: https://www.emarketer.com/content/most-apps-get-deleted-within-a-week Questions for discussion: What does the report… Read more »
Tim Hortons owner strips disgruntled franchisee of his licence
Description: Great White North Franchisee Association president is no longer a franchisee, company says Source: CBC.ca Date: Sep 04, 2018 Link: https://www.cbc.ca/news/business/tim-hortons-franchisee-1.4809590 Questions for discussion: What are the issues in this dispute? Do you think either side is handling the conflict effectively? What might be the consequences of this dispute with respect to potential and… Read more »
How Big Tech Swallowed Seattle
Description: Two tech titans made billions and remade the city. Is it any better off? Source: Bloomberg.com Date: Aug 30, 2018 Link: https://www.bloomberg.com/news/features/2018-08-30/how-big-tech-swallowed-seattle?srnd=businessweek-v2 Questions for discussion: What does the article say about the impact tech company investment has had on Seattle? What lessons are there for managers of these and other firms?
Nike’s online sales surge in days after Kaepernick ad debut
Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted. Source: CNBC.com – video report Date: Sep 06, 2018 Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html Questions for discussion: What does the written and video reports say about this issue? Do you agree with the analysis? How do you think… Read more »
Here’s what Twitter data says about the Nike boycott
Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say Source: MarketWatch.com Date: Sep 08, 2018 Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08 Questions for discussion: What does the report say is the public reaction to the story? Do you think the interpretation of the data is correct? How else might managers… Read more »
