Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend.

Source: FastCompany.com

Date: Sep 20, 2018

Link: https://www.fastcompany.com/90238533/gap-inc-unveils-its-first-new-brand-in-more-than-a-decade?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=09202018

Questions for discussion:

• Summarize the key strategic points management is adopting for this product line.
• Are independent retail stores necessary for success?
• Do you think the overall strategy will succeed?