Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base.
Source: CNBC.com – video report
Date: Sep 26, 2018
Questions for discussion:
- Do you think the change in the company’s brand name is a good idea?
- Do you think customers will be drawn to the social media feature?
- What else would you suggest the company do in the future to build its audience?