Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted.
Source: CNBC.com – video report
Date: Sep 06, 2018
Questions for discussion:
- What does the written and video reports say about this issue?
- Do you agree with the analysis?
- How do you think this will play out for Nike?
- How should management at other sport-brands like Adidas, deal with this publicity?