Six Digital Video Trends for 2018

Posted by & filed under Management, Planning, Technology.

Description: What we see on the horizon in the new year Source: eMarketer.com Date: Dec 27, 2017 Link: https://www.emarketer.com/content/six-digital-video-trends-for-2018?ecid=NL1001 Questions for discussion: What are the major changes predicted in this article? Which do you think presents the most challenge to managers of existing firms? What opportunities exist for new competitors?

The 2018 Fortune Crystal Ball: 59 Predictions for the Year Ahead

Posted by & filed under Global Management, Innovation/Creativity, Management, New product, Operations Management, Planning, Social Responsibility, Technology.

Description: Good businesses keep up with the hottest trends. Great ones anticipate them. To help you discern what’s coming next, we’ve mined the forecasts, predictions, and projections from countless sources and polled Fortune’s in-house experts to bring you this look at the coming year. Source: Fortune.com Date: Nov 30, 2017 Link: http://fortune.com/2017/11/20/predictions-2018-future-business/ Questions for discussion: What… Read more »

Shouting ‘pay your taxes,’ activists occupy Apple retail stores across France

Posted by & filed under Compensation & Benefits, Conflict, Decision Making, Ethics, Global Management, Leadership, Management, Planning, Social Responsibility, Strategy, Technology.

Description: A group of global activists stormed and occupied several Apple Inc. Stores in France on Saturday in a move aimed at pressuring the company to pay up on a €13 billion ($15.5 billion) tax bill to the European Union. Source: MarketWatch.com Date: Dec 02, 2017 Link: https://www.marketwatch.com/story/shouting-pay-your-taxes-activists-occupy-apple-retail-stores-across-france-2017-12-02 Questions for discussion: What is the basis… Read more »

Publishers Bolster Mobile Efforts with Outside Data

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Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/content/publishers-turn-to-outside-data?ecid=NL1009 Questions for discussion: How is data being collected and used by mobile… Read more »

Twitter Backtracks on Why It Didn’t Block Trump’s Anti-Muslim Tweets

Posted by & filed under Conflict, Control, Decision Making, Management, Planning, Social Responsibility, Technology.

Description: In a statements Friday, Twitter CEO Jack Dorsey and Twitter’s Safety team revised its rationale for allowing three anti-Muslim videos retweeted by U.S. President Donald Trump on Wednesday. After initially defending the videos as “newsworthy” despite their apparently hateful intent, Twitter now says the videos are permissible under its current policies. Source: Fortune.com Date:… Read more »

How Often Do Consumers Intentionally Click Mobile Ads?

Posted by & filed under Decision Making, Global Management, Individual Behavior, Management, New product, Planning, Strategy, Technology.

Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones. Source: eMarketer.com Date: Nov 28, 2017 Link: https://www.emarketer.com/content/b23d8933-4f9b-4850-a9cd-71d3005c6f23?ecid=NL1009 Questions for discussion: What does the report suggest about the efficacy of mobile adversiting? How would you explain the data? What advice would you… Read more »

This $15 Ticket Buys What Tesla Fans Have Waited 20 Months For

Posted by & filed under Communication, Global Management, Leadership, Management, Planning, Strategy, Technology.

Description: Tesla Inc. has kept several hundred thousand would-be buyers waiting to see a car they started paying $1,000 deposits for 20 months ago. The chance to finally get up close to a Model 3 sedan can be had now for another $15. Source: Fortune.com Date: Dec 02, 2017 Link: http://fortune.com/2017/12/02/tesla-model-3-los-angeles-auto-show/ Questions for discussion: Why… Read more »

Grieving Mother’s Firing Sparks Backlash Against Chinese Education Startup

Posted by & filed under Communication, Compensation & Benefits, Control, Ethics, Global Management, Human Resource Management, Leadership, Management, Motivation, Operations Management, Organizational Change, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: VIPKid is the latest gig-economy company to be ensnared in the contractor-versus-employee debate. Source: Bloomberg.com Date: Nov 21, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-21/grieving-mother-s-firing-sparks-backlash-against-chinese-education-startup Questions for discussion: What are the managerial issues that distinguish between a contractor versus an employee relationship with a firm? Should companies publicize how they treat contractors and employees differently?

How Benefit Cosmetics Uses Organic vs. Paid Social

Posted by & filed under Change, Human Resource Management, Innovation/Creativity, Management, New product, Operations Management, Planning, Strategy, Teams, Technology.

Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »

G.M. Unveils Its Driverless Cars, Aiming to Lead the Pack

Posted by & filed under Human Resource Management, Industrial Relations, Innovation/Creativity, Leadership, Management, New product, Organizational Change, Planning, Social Responsibility, Technology.

Description: SAN FRANCISCO — For more than a year, General Motors has tantalized investors with plans to build its future around self-driving cars. Source: NYTimes.com Date: Nov 30, 2017 Link: https://www.nytimes.com/2017/11/29/business/gm-driverless-cars.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=12&pgtype=sectionfront Questions for discussion: What do you think of the progress made at GM? Do you think GM can become a global competitor in the… Read more »