Description: Procter and Gamble soon plans to launch its new line of Crest toothpastes in three flavors: “Mint Chocolate Trek,” “Lime Spearmint Zest,” and “Vanilla Mint Spark.” Considering that the toothpaste industry has high brand loyalty, one way to increase market penetration is by launching new innovative products. Source: BusinessWeek Date: Jan 24, 2014 Link:… Read more »
Posts Tagged: Creativity and Innovation (pp266-267)
The Creativity Mystery
One of the reasons that North America continues to dominate the global economy is that conditions are right for innovation to flourish. Creativity is the basis for innovation. Scientists have been studying creativity for years in an attempt to understand its origins. So far, this research tells us that creativity does not emerge from a… Read more »
