Description: Procter and Gamble soon plans to launch its new line of Crest toothpastes in three flavors: “Mint Chocolate Trek,” “Lime Spearmint Zest,” and “Vanilla Mint Spark.” Considering that the toothpaste industry has high brand loyalty, one way to increase market penetration is by launching new innovative products.
Source: BusinessWeek
Date: Jan 24, 2014
Questions for Discussion:
- What are your views about this new line of toothpastes?
- Will these toothpastes be a success?
- What are some of the other ways to increase sales in industries that are characterized be high brand loyalty?
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