Description: Kids like Caleb Moushey are killing cable TV. Not that Caleb knows from cable. After all, he’s 7 years old. But Caleb rarely if ever watches conventional television. “Everything is Netflix,” said his mother, Ally Brown, an insurance agent in the St. Louis area who also has a 5-year-old and a baby on the… Read more »
Posts Tagged: Chapter 3: Global Dimensions of Management
Description: Here is what traditional sports needs to learn from eSports to stay relevant and keep growing. Source: MarketWatch.com – video report Date: Apr 17, 2018 Link: https://www.marketwatch.com/video/sectorwatch/how-nba-teams-are-using-esports-to-find-new-revenue-streams/658BFE36-7F1A-47A3-AF3B-9B03F9021C13.html Questions for discussion: Explain the growth in popularity of this business model? Who are the target customers? Can real sport teams capitalize on this phenomenon? Should they?
Description: The ever-expanding US subscription video space is ripe with monetization potential for content owners and platforms. Source: eMarketer.com – podcast Date: Apr 25, 2018 Link: https://www.emarketer.com/content/emarketer-releases-new-outlook-on-svod-landscape?ecid=NL1001 Questions for discussion: Summarize the highlights from this report. Which company do think will dominate changing conditions over the next five years?
Description: With their reputation for skid row stations, grueling rides, and stinking toilets, intercity buses have long been the travel option of last resort. But in Europe, a startup called FlixBushas given buses a trendier, eco-friendly, sharing-economy vibe. Now it’s aiming to take on Greyhound Lines Inc. in the U.S. Source: Bloomberg.com Date: Apr 25, 2018 Link: https://www.bloomberg.com/news/articles/2018-04-25/flixbus-conquered-europe-now-it-s-coming-to-america… Read more »
Description: The Labo series is an addition to Nintendo’s Switch console. Source: FastCompany.com Date: Apr 13, 2018 Link: https://www.fastcompany.com/40546285/nintendos-new-diy-toys-are-mind-bendingly-imaginative?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04142018 Questions for discussion: Who is the target customer for this product? How does Nintendo benefit from producing interconnecting products? What other applications would you recommend to the firm in order to generate more growth?
Description: Users feel bombarded by too many ads Source: eMarketer.com Date: Apr 10, 2018 Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009 Questions for discussion: Interpret the research presented in this article. What should marketing managers do with this information, from a planning point of view?
Description: Despite what President Trump says, America is coming out on top. Source: Fortune.com – video report Date: Apr 12, 2018 Link: http://fortune.com/2018/04/12/china-solar-intelligent-highway/ Questions for discussion: What does the report say about trade between the two countries? Who would benefit from higher tariffs? How would consumers respond to higher tariffs?
Description: When I downloaded a copy of my Facebook data last week, I didn’t expect to see much. My profile is sparse, I rarely post anything on the site, and I seldom click on ads. (I’m what some call a Facebook “lurker.”) Source: NYTimes.com Date: Apr 11, 2018 Link: https://www.nytimes.com/2018/04/11/technology/personaltech/i-downloaded-the-information-that-facebook-has-on-me-yikes.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Summarize the key… Read more »
Description: Some signs are subtle, like the “Whole Foods + Amazon” one near the bananas. Others are more obvious, like the kiosk with Amazon devices for sale. Source: NYTimes.com Date: Mar 1, 2018 Link: https://www.nytimes.com/2018/03/01/technology/bit-by-bit-whole-foods-gets-an-amazon-touch.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront Questions for discussion: How has the transition strategy unfolded thus far? Do you think the firms are going about the… Read more »
Description: Under CEO Dennis Muilenburg, the industrial giant has turned unapologetically hard-nosed. Source: Bloomberg.com Date: Feb 14, 2018 Link: https://www.bloomberg.com/news/features/2018-02-14/boeing-is-killing-it-by-squeezing-its-suppliers Questions for discussion: How has Boeing’s strategic management changed, according to the article? Do you think this way of doing business is sustainable?