Description:  In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?

Source: eMarketer.com – podcast

Date: Dec 04, 2018

Link: https://www.emarketer.com/content/podcast-the-charm-of-social-stories?ecid=NL1001

Questions for discussion:

• Summarize the highlights in this discussion.
• Do you agree with the analysis presented about how “stories” impact consumers?