Description: Lululemon overcame some serious setbacks to report an almost 50-per-cent jump in quarterly profit to $57.2-million, resulting in its shares soaring more than 12 per cent.

Source: The Globe and Mail

Date: September 07 2012

Link: http://www.theglobeandmail.com/globe-investor/lululemon-to-continue-global-expansion-in-yoga-running-apparel/article4525921/

Questions for Discussion:

1. Explain how Lululemon managed to overcome some of earlier setbacks?
2. What does the following statement imply: “However, while others may try to mimic parts of our business, it is impossible to copy a personality …”?
3. Is it OK for companies to artificially raise demand by limiting their production?