Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel

Posted by & filed under Communication.

Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and what did you not like – as an audience… Read more »

KFC Under Pressure After McDonald’s Says No to Antibiotics in Chicken

Posted by & filed under Change, Environment, Ethics, Strategy.

Description: KFC, world’s largest fried chicken restaurant chain, may face pressure from consumers and environmental groups after McDonald’s announced that it would switch to chickens raised without antibiotics. Source: Financial Post Date: March 12, 2015 Text Link: http://business.financialpost.com/2015/03/12/what-will-kfc-do-fried-chicken-chain-faces-pressure-after-mcdonalds-says-no-antibiotics-in-chicken/ Questions for Discussion: How does McDonald’s new strategy give them a competitive advantage? What should KFC do? Discuss… Read more »

Tim Hortons set for massive expansion

Posted by & filed under Change, Organizational Change, Strategy, Video Report.

Description: Tim Hortons plans to open 500 new restaurants in Canada and 300 in the U.S. in its new five year plan—this will increase its outlets by nearly 18 percent. Source: CBC Date: Feb 25, 2014 Video Link:  http://www.cbc.ca/player/News/Business/ID/2439551808/?page=5 Questions for Discussion: Appraise Tim Hortons five year expansion plan? Compare Tim Hortons strategy with that… Read more »

Target gets off to a bad start in Canada

Posted by & filed under Environment, Global Management, Management, Operations Management, Strategy, Video Report.

Description: Target is struggling to attract Canadians to its stores. A recent research suggests that most Canadians view Target in same league as Sears—one of the weakest retailers in Canada. Source: CBC Date: Nov. 22, 2013 Video Link: http://www.cbc.ca/player/News/Business/ID/2420124056/ Questions for Discussion: What does the research suggests about Target’s image in Canada? Why do you… Read more »

Survivability of large corporations

Posted by & filed under Entrepreneurship, Innovation/Creativity, Organizational Change, Strategy, Technology, Video Report.

Description: Lifespan of big corporations is fast shrinking: A recent study at Yale university concluded that in 1958, a Fortune 500 company could be expected to survive for at least 60 years; this life span has now come down to less than 15 years. Source: CBC Date: Nov. 04, 2013 Video Link:  http://www.cbc.ca/player/News/Business/ID/2415923003/?page=2 Questions for… Read more »

Amazon’s ambitious plan to sell groceries online

Posted by & filed under Entrepreneurship, Innovation/Creativity, New product, Strategy, Video Report.

Description: Amazon is now selling nearly 15,000 non-refrigerated food items to online shoppers in Canada. These items include soups, coffee, jar goods, chips and candies among others. You can now stay home and get all these food items at your door step. Source: CBC Date: Oct. 31, 2013 Video Link: http://www.cbc.ca/player/News/Business/ID/2415470441/ Questions for Discussion: How do… Read more »

Twitter’s ride to becoming public

Posted by & filed under Entrepreneurship, Innovation/Creativity, Leadership, New product, Strategy, Technology, Video Report.

Description: Twitter is preparing itself for its initial public offering (IPO) in early November on the New York stock exchange. Alyson Shontell of Business Insider discusses the growth of Twitter since its humble beginnings. Source: CBC Date: Oct. 25, 2013 Video Link: http://www.cbc.ca/player/News/Business/ID/2414476857/ Questions for Discussion: Why Twitter’s growth path is termed chaotic? Considering that… Read more »

Air Canada’s new strategy

Posted by & filed under Change, Operations Management, Strategy, Video Report.

Description: Air Canada CEO Calin Rovinescu discusses the procedural changes that led Air Canada to post its best second quarter earnings ever; Air Canada has been in business for 75 years. Source: CBC Date: Oct. 18 2013 Video link:  http://www.cbc.ca/player/News/Business/ID/2412964045/ Questions for Discussion: Explain the process that eventually led to Air Canada’s successful quarter earnings?… Read more »

Future of Newspapers

Posted by & filed under Change, Communication, Video Report.

Description: Jeff Bezos, Amazon CEO, calls print papers a luxury item which are well on their way out. On the other hand, Conrad Black argues that it’s too early to call for the demise of print newspapers. Source: CBC Date: Sept. 25, 2013 Video Link:  http://www.cbc.ca/player/News/Business/ID/2408595473/ Questions for Discussion: Analyze the arguments that Conrad Black has… Read more »

Tables may soon overtake PCs

Posted by & filed under Change, Environment, Innovation/Creativity, New product, Technology, Video Report.

Description: A global research firm expects sales of tablets to surpass those of PCs in the near future. Source: CBC Date: Sept. 12, 2013 Video Link:  http://www.cbc.ca/player/News/Business/ID/2405930474/ Questions for Discussion: Per the product life cycle theory, do you think PCs are in the mature or the decline stage? How can PCs continue to develop its… Read more »