Description: Lululemon announced that its 4th-quarter results will not meet its expectations: This news sent their share price falling more than 15%. Lululemon has had a rough last year with some major public relation (PR) disasters. Source: CBC Date: Jan 13, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2429880202/?page=3 Questions for Discussion: What were the major PR disasters for… Read more »
Posts Tagged: Effective Communication (p407)
Lululemon Defies Critics
Description: Lululemon overcame some serious setbacks to report an almost 50-per-cent jump in quarterly profit to $57.2-million, resulting in its shares soaring more than 12 per cent. Source: The Globe and Mail Date: September 07 2012 Link: http://www.theglobeandmail.com/globe-investor/lululemon-to-continue-global-expansion-in-yoga-running-apparel/article4525921/ Questions for Discussion: Explain how Lululemon managed to overcome some of earlier setbacks? What does the following… Read more »
Apple Is on iCloud Nine
The annual World Wide Developer Conference is a much anticipated event because it has been the venue of choice for Steve Jobs to announce new offerings by Apple. However, this year’s event has been preceded by carefully timed “leaks” of information indicating that the new announcement by Jobs will relate to the launch of iCloud,… Read more »
We’re Having a (Divorce) Party
The primary referenced article makes mention of summer of 2010 as the “the Summer of Divorce.” While that was disputed even within the article, recent months have seen one very contentious divorce – that of former Los Angeles Dodgers owners Charles and Bonnie Bronfman – as well as an announcement of the separation and impending… Read more »
Oops, Another Security Breach (and Communication Misstep)
After delaying an announcement for more than a week, Sony finally admitted its network had been hacked, compromising the data of 77 million users of PlayStation and potentially putting their credit information at risk. The backlash was immediate. In its defense, Sony argued the delay was necessary to give the company time to conduct investigations…. Read more »
The Technological Side of Social Upheaval
When former Egyptian President Hosni Mubarak shut down internet access in the country, most thought it was just an attempt to control what was being reported about the situation. What we may just now be realizing is the important role that social media played in the protests and the eventual toppling of the president. Different… Read more »
You Said What?
A new industry is emerging from the world of high tech – reputation management companies. With the rise of online customer review websites and prominence of instant communication technologies like Twitter, companies are finding the need to manage how and what kind of information is disseminated. Reputation management companies are helping companies protect their information… Read more »
Tiger Talk
In a much celebrated public case of multiple indiscretions, superstar Tiger Woods has fallen out of favor with many. He temporarily suspended his golf career – although that appears likely to resume soon – lost several lucrative marketing contracts and briefly entered a rehabilitation facility. Now Woods is trying to salvage his public image, if… Read more »
