Description: Songwriters threaten to withhold their music if stations don’t give them a bigger share of revenue. Source: Bloomberg.com Date: Nov 22, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-22/your-favorite-radio-hits-may-go-silent Questions for discussion: Explain how the music industry pays royalties to artists. Do you think the artists can reasonably demand more from distributors? Is this a zero-sum game?
Posts Categorized: Strategy
SPOS #593 – Marketing Lessons From The Toxic Avenger With Jeffrey Sass
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #593 – Host: Mitch Joel. I’ve known Jeffrey Sass for many years. We’ve become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the… Read more »
Why French’s ketchup is here to stay (sorry, Heinz)
Description: Wrapping your product in the Canadian flag is typically a desperate measure, with short-lived benefits. For French’s, it’s working. Source: Macleans.ca Date: Nov 02, 2017 Link: http://www.macleans.ca/economy/business/why-frenchs-ketchup-is-here-to-stay-sorry-heinz/ Questions for discussion: Summarize the history in this situation. What lessons should managers learn from what happened and the current situation?
Radhika Jones, Vanity Fair’s Surprise Choice, Is Ready to Go
Description: Condé Nast, the company that owns Vanity Fair, made the formal announcement on Monday. Ms. Jones, 44, will become the magazine’s sixth editor since its founding in 1913 and the fifth since it was revived in the early 1980s. Source: NYTimes.com Date: Nov 13, 2017 Link: https://www.nytimes.com/2017/11/13/business/radhika-jones-vanity-fair.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront Questions for discussion: Why do you think… Read more »
Walmart is killing Target and making Amazon sweat
Description: Many retailers are in a world of pain because of Amazon. Walmart is not one of them. It beat Wall Street forecasts for sales and profit on Thursday and improved its forecast for holiday shopping. The stock rose nearly 9% to an all-time high. Source: CNNMoney.com – video report Date: Nov 16, 2017 Link:… Read more »
Businessperson of the Year
Description: It starts with results. Each December, when we choose Fortune’s Businessperson of the Year, we focus first on CEOs who are delivering the goods. Through an exhaustive screening process, we rank companies by 12- and 36-month increases in profits, revenues, and stock performance, then go deeper to include factors like return on capital. (We… Read more »
Self-Driving Trucks May Be Closer Than They Appear
Description: Trucks will someday drive themselves out of warehouses and cruise down freeways without the aid of humans or even a driver’s cab — about that there seems little disagreement. The question is how soon that day gets here. Source: NYTimes.com Date: Nov 13, 2017 Link: https://www.nytimes.com/2017/11/13/business/self-driving-trucks.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What are the factors pushing… Read more »
Exactly What To Say With Phil Jones – This Week’s Six Pixels Of Separation Podcast
Description: I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It’s a small book. It’s a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones’ book packs a lot of wows…. Read more »
Obsessed Much? Mobile Addiction Is Real
Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day. Source: eMarketer.com Date: Nov 16, 2017 Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001 Questions for discussion: What does the report say about consumer attitude toward smartphone devices? How should managers of businesses that make use… Read more »
Strong underground economy discovered in side-gig “5-9ers”
Description: We like to think that we have an inclusive economy when it comes to entrepreneurship. But according to a new PayPal Emerging Entrepreneurship study, there is an estimated 2.5 million Canadians (nine per cent of the adult population in Canada) who are unaccounted for on the business landscape. Source: FinancialPost.com Date: Oct 25, 2017… Read more »
