Description: Wrapping your product in the Canadian flag is typically a desperate measure, with short-lived benefits. For French’s, it’s working.

Source: Macleans.ca

Date: Nov 02, 2017

Link: http://www.macleans.ca/economy/business/why-frenchs-ketchup-is-here-to-stay-sorry-heinz/

Questions for discussion:

• Summarize the history in this situation.
• What lessons should managers learn from what happened and the current situation?