Description: Amazon.com Inc. unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the house — from a microwave oven to a security camera and wall clock. Source: Bloomberg.com – video report Date: Sep 21, 2018 Link: https://www.bloomberg.com/news/videos/2018-09-21/amazon-s-alexa-leads-competitors-in-connected-home-tech-feinseth-says-video Questions for… Read more »
Posts Categorized: Strategy
Gap Inc. unveils its first new brand in more than a decade
Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90238533/gap-inc-unveils-its-first-new-brand-in-more-than-a-decade?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=09202018 Questions for discussion: Summarize the key strategic points management is adopting for this product line. Are independent retail stores necessary for success? Do you… Read more »
Three Key Takeaways on Amazon’s Plans for Advertising, Video and Voice
Description: At eMarketer’s “How Amazon Is Changing … Everything” invite-only breakfast yesterday, eMarketer co-founder Geoff Ramsey and a panel of our analysts explained how brands and companies can work with the ecommerce giant. Here are some key takeaways: Source: eMarketer.com Date: Sep 21, 2018 Link: https://www.emarketer.com/content/these-are-the-top-three-things-marketer-s-should-know-about-amazon?ecid=NL1001 Questions for discussion: What is the TV industry strategy… Read more »
Union defends video identifying ‘scabs’ at D-J Composites after workers report threats
Description: Video posted on Facebook, Twitter by Unifor Canada draws critical reaction Source: CBC.ca – video report Date: Sep 09, 2018 Link: https://www.cbc.ca/news/canada/newfoundland-labrador/unifor-defends-video-identifying-scabs-at-dj-composites-1.4816496 Questions for discussion: Do you think posting this video is acceptable union activity to counterbalance the work being done by scabs? What are the ethical issues involved? Do you think this publicity… Read more »
Why McDonald’s and Burger King flopped in Vietnam
Description: The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam,… Read more »
Most Apps Get Deleted Within a Week
Description: From January-July 2018, Adjust analyzed 8 billion app installs worldwide and found that on average, apps get deleted in 5.8 days after they’re downloaded. Entertainment apps get uninstalled the quickest and lasted less than one day on average before they were removed. Source: eMarketer.com Date: Sep 13, 2018 Link: https://www.emarketer.com/content/most-apps-get-deleted-within-a-week Questions for discussion: What does the report… Read more »
SPOS #635 – Running Down A Dream With Tim Grahl
Description: Here it is: Six Pixels of Separation – Episode #635 – Host: Mitch Joel. I’ve been following the work of Tim Grahl for many years. If you’ve written a business book, and then had to do the hard work of marketing and selling it, Tim is the person to know. Source: SixPixels.com Date: Sep 09, 2018 Link: https://www.sixpixels.com/podcast/archives/spos-635-running-down-a-dream-with-tim-grahl/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29… Read more »
Tim Hortons owner strips disgruntled franchisee of his licence
Description: Great White North Franchisee Association president is no longer a franchisee, company says Source: CBC.ca Date: Sep 04, 2018 Link: https://www.cbc.ca/news/business/tim-hortons-franchisee-1.4809590 Questions for discussion: What are the issues in this dispute? Do you think either side is handling the conflict effectively? What might be the consequences of this dispute with respect to potential and… Read more »
How Big Tech Swallowed Seattle
Description: Two tech titans made billions and remade the city. Is it any better off? Source: Bloomberg.com Date: Aug 30, 2018 Link: https://www.bloomberg.com/news/features/2018-08-30/how-big-tech-swallowed-seattle?srnd=businessweek-v2 Questions for discussion: What does the article say about the impact tech company investment has had on Seattle? What lessons are there for managers of these and other firms?
Nike’s online sales surge in days after Kaepernick ad debut
Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted. Source: CNBC.com – video report Date: Sep 06, 2018 Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html Questions for discussion: What does the written and video reports say about this issue? Do you agree with the analysis? How do you think… Read more »
