Description: Many players still don’t reveal their ties to one another Source: eMarketer.com Date: Feb 11, 2018 Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing Questions for discussion: What does the article say about influence marketing and the issue of disclosure? What do you think managers should do? Why?
Posts Categorized: Control
Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
Description: The Showpass app lets anyone buy — and sell — event tickets, and they’re not scalpers or bots Source: FinancialPost.com Date: Jan 23, 2018 Link: http://business.financialpost.com/entrepreneur/0120-biz-rs-spence-tickets Questions for discussion: What makes this app different? How should operations change at the firms competing with this app?
Description: Toys “R” Us is planning to shutter a fifth of its U.S. stores. Source: CNNMooney.com – video report Date: Jan 23, 2018 Link: http://money.cnn.com/2018/01/24/news/companies/toys-r-us-stores-closing/index.html?iid=hp-stack-dom Questions for discussion: What does this report say about the reasons for the store closures? How can management deal with the challenges facing the firm?
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
Description: Alexandra Suich Bass, The Economist U.S. tech editor, discusses the accusations that tech is too big, addictive and destructive. Cracking down on big tech: Tech-lash gains momentum from CNBC. Source: CNBC.com – video report Date: Jan 19, 2018 Link: https://www.cnbc.com/video/2018/01/19/cracking-down-on-big-tech-tech-lash-gains-momentum.html Questions for discussion: What are the arguments suggesting the chances of big breakups or… Read more »
Description: Dr. William Schaffner, Vanderbilt School of Medicine, and Andy Challenger, of Challenger, Gray & Christmas, discuss how the flu affects the US economy and how people can avoid illness during a tough flu season. Flu season could cost employers $9 billion in productivity from CNBC. Source: CNBC.com – video report Date: Jan 19, 2018… Read more »
Description: CNBC’s Aditi Roy takes a look at how cannabis companies are getting ready for what could be a huge opportunity in the Golden State. Legalized marijuana in California opens floodgates for cannabis companies from CNBC. Source: CNBC.com – video report Date: Jan 02, 2018 Link: https://www.cnbc.com/video/2018/01/02/legalized-marijuana-in-california-opens-floodgates-for-cannabis-companies.html Questions for discussion: What are the prospects for… Read more »
Description: Hoang Thi Thom, a coffee grower in No. 2 producer Vietnam, isn’t keen to sell this year’s harvest. With prices for the robusta coffee she grows down 18 percent in 2017, Thom has sold just a tiny fraction of the 6 to 7 metric tons she expects to gather this season. The rest she plans… Read more »