Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/content/publishers-turn-to-outside-data?ecid=NL1009 Questions for discussion: How is data being collected and used by mobile… Read more »
Posts Categorized: Innovation/Creativity
How Benefit Cosmetics Uses Organic vs. Paid Social
Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »
G.M. Unveils Its Driverless Cars, Aiming to Lead the Pack
Description: SAN FRANCISCO — For more than a year, General Motors has tantalized investors with plans to build its future around self-driving cars. Source: NYTimes.com Date: Nov 30, 2017 Link: https://www.nytimes.com/2017/11/29/business/gm-driverless-cars.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=12&pgtype=sectionfront Questions for discussion: What do you think of the progress made at GM? Do you think GM can become a global competitor in the… Read more »
Amazon.com wants to be your new executive assistant at work.
Description: Now Hiring? Amazon Says Its Voice Aide Alexa Is Ready For the Office Source: Fortune.com – video report Date: Nov 30, 2017 Link: http://fortune.com/2017/11/30/amazon-voice-aide-alexa-is-ready-for-the-office/ Questions for discussion: How can Amazon serve as an executive assistant? Do you think this is the next big thing in technology for productivity in the workplace?
No soup for you? Campbell plunges on poor sales
Description: When the thing your company is named for is no longer selling all that well, that’s a big problem. Just ask Campbell Soup, which reported lousy earnings Tuesday because of weak soup sales. Source: CNNMoney.com – video report Date: Nov 22, 2017 Link: http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html Questions for discussion: Why is the company stock value falling?… Read more »
Your Favorite Radio Hits May Go Silent
Description: Songwriters threaten to withhold their music if stations don’t give them a bigger share of revenue. Source: Bloomberg.com Date: Nov 22, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-22/your-favorite-radio-hits-may-go-silent Questions for discussion: Explain how the music industry pays royalties to artists. Do you think the artists can reasonably demand more from distributors? Is this a zero-sum game?
SPOS #593 – Marketing Lessons From The Toxic Avenger With Jeffrey Sass
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #593 – Host: Mitch Joel. I’ve known Jeffrey Sass for many years. We’ve become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the… Read more »
Self-Driving Trucks May Be Closer Than They Appear
Description: Trucks will someday drive themselves out of warehouses and cruise down freeways without the aid of humans or even a driver’s cab — about that there seems little disagreement. The question is how soon that day gets here. Source: NYTimes.com Date: Nov 13, 2017 Link: https://www.nytimes.com/2017/11/13/business/self-driving-trucks.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What are the factors pushing… Read more »
Exactly What To Say With Phil Jones – This Week’s Six Pixels Of Separation Podcast
Description: I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It’s a small book. It’s a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones’ book packs a lot of wows…. Read more »
WeWork Is Launching a Grade School for Budding Entrepreneurs
Description: The fast-growing co-working company joins a growing list of billionaires trying to reshape American education with their influence and investments. Source: Bloomberg.com Date: Nov 06, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-06/wework-hits-education-with-an-entrepreneurial-school-for-kids Questions for discussion: How would you best describe the vision for WeWork? Do each of the currently active strategic businesses reflect the vision well? What other… Read more »
