Description: Traditional media channels fare less well Source: eMarketer.com Date: Sep 20, 2017 Link: https://www.emarketer.com/Article/Small-Businesses-Crowd-Facebook-Twitter-Marketing/1016499 Questions for discussion: How are small businesses using social media? What are the reasons for this strategic use of marketing funds?
Posts Categorized: Change
Patience is key takeaway these serial entrepreneurs use for success
Description: It’s remarkable how many ways entrepreneurs find to give back after they sell their business; many commit to community and philanthropy. But Calgary entrepreneurs Nancy Knowlton and Dave Martin have taken it to a new level. Source: FinancialPost.com Date: Sep 12, 2017 Link: http://business.financialpost.com/entrepreneur/fp-startups/0901-biz-rs-spence-nureva Questions for discussion: Explain the entrepreneurial success of Nancy Knowlton… Read more »
New York’s Silicon Alley Is (Still) No Match for Silicon Valley
Description: Numbers don’t lie: West beats East, although New York is coming along nicely. Source: Bloomberg.com Date: Sep 12, 2017 Link: https://www.bloomberg.com/news/articles/2017-09-12/new-york-s-silicon-alley-is-still-no-match-for-silicon-valley Questions for discussion: What does the report say about the competition between east and west coasts technology development? How much influence do you think this new school will have on management decisions to… Read more »
Wattpad’s dreams of becoming the next Disney may be lofty, but then it’s come a long way in 10 years
Description: A year after its launch, Wattpad — an app that allows contributors to upload and share their writing for public viewing — had just 1,000 users. Source: FinancialPost.com Date: Nov 30, 2016 Link: http://business.financialpost.com/entrepreneur/growth-strategies/wattpads-dreams-of-becoming-the-next-disney-may-be-lofty-but-then-its-come-a-long-way-in-10-years Questions for Discussions: Describe this business model. What managerial services does it provide to creative artists? What other businesses could… Read more »
More than 1.8 million teens are reading books by text messages thanks to this start-up
Description: OK, it’s not exactly Dickens. But how about a great story delivered to you by text message? Source: WashingtonPost.com Date: Dec 02, 2016 Link: https://www.washingtonpost.com/news/on-small-business/wp/2016/12/02/more-than-1-8-million-teens-are-reading-books-by-text-messages-thanks-to-this-start-up/?utm_term=.f8a70ec4abf7 Questions for Discussions: Why do you think this business model is working? What other products or services might work the same way?
Amazon Moves to Cut Checkout Line, Promoting a Grab-and-Go Experience
Description: SEATTLE — There is almost no aspect of retail that Amazon has not upended with online shopping. Now, the company is trying to computerize the experience of buying sandwiches and soda from the corner convenience store. Source: NYTimes.com – video report Date: Dec 05, 2016 Link: http://www.nytimes.com/2016/12/05/technology/amazon-moves-to-cut-checkout-line-promoting-a-grab-and-go-experience.html?ref=business Questions for Discussions: Describe the operation and… Read more »
McDonald’s Revamps Its $4 Billion McCafe Brand
Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts. Source: Bloomberg.com Date: Dec 05, 2016 Link: https://www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks Questions for Discussions: What is McDonald’s plan? Do you think it will work?
Indigenous peoples of the world’s coastlines are losing their fisheries — and their way of life
Description: The world loves seafood. According to some estimates, people consumed about 102 million tons of it last year. Source: WashingtonPost.com Date: Dec o2, 2016 Link: https://www.washingtonpost.com/news/energy-environment/wp/2016/12/02/coastal-native-people-who-need-fish-the-most-are-losing-them/?utm_term=.069ac4f2c8a6 Questions for discussion: How is the fishing industry similar to other resource industries such as mining and petroleum? Is the industry sustainable? How are economic changes affecting communities around… Read more »
CNN Taps YouTube Influencer to Reach Millennials
Description: Young viewers are drawn to internet and mobile for news Source: eMarketer.com Date: Nov 30, 2016 Link: https://www.emarketer.com/Article/CNN-Taps-YouTube-Influencer-Reach Millennials/1014781?ecid=NL1009#sthash.8rbbazNK.dpuf Questions for Discussions: What does this report say about the way technology is affecting viewing behavior? How should news program managers respond by way of specific product programming?
Here’s How Samasource Is Connecting People in Slums to High-Paying Jobs
Description: CEO Leila Janah explains Source: Fortune.com – video report Date: Dec 02, 2016 Link: http://for.tn/2gurP3r Questions for Discussions: How does this business model work? How has technology made this business model possible? Do you think it is a model that will grow in popularity?
