Description: OK, it’s not exactly Dickens. But how about a great story delivered to you by text message? Source: WashingtonPost.com Date: Dec 02, 2016 Link: https://www.washingtonpost.com/news/on-small-business/wp/2016/12/02/more-than-1-8-million-teens-are-reading-books-by-text-messages-thanks-to-this-start-up/?utm_term=.f8a70ec4abf7 Questions for Discussions: Why do you think this business model is working? What other products or services might work the same way?
Posts Categorized: Change
Description: SEATTLE — There is almost no aspect of retail that Amazon has not upended with online shopping. Now, the company is trying to computerize the experience of buying sandwiches and soda from the corner convenience store. Source: NYTimes.com – video report Date: Dec 05, 2016 Link: http://www.nytimes.com/2016/12/05/technology/amazon-moves-to-cut-checkout-line-promoting-a-grab-and-go-experience.html?ref=business Questions for Discussions: Describe the operation and… Read more »
Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts. Source: Bloomberg.com Date: Dec 05, 2016 Link: https://www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks Questions for Discussions: What is McDonald’s plan? Do you think it will work?
Description: The world loves seafood. According to some estimates, people consumed about 102 million tons of it last year. Source: WashingtonPost.com Date: Dec o2, 2016 Link: https://www.washingtonpost.com/news/energy-environment/wp/2016/12/02/coastal-native-people-who-need-fish-the-most-are-losing-them/?utm_term=.069ac4f2c8a6 Questions for discussion: How is the fishing industry similar to other resource industries such as mining and petroleum? Is the industry sustainable? How are economic changes affecting communities around… Read more »
Description: Young viewers are drawn to internet and mobile for news Source: eMarketer.com Date: Nov 30, 2016 Link: https://www.emarketer.com/Article/CNN-Taps-YouTube-Influencer-Reach Millennials/1014781?ecid=NL1009#sthash.8rbbazNK.dpuf Questions for Discussions: What does this report say about the way technology is affecting viewing behavior? How should news program managers respond by way of specific product programming?
Description: CEO Leila Janah explains Source: Fortune.com – video report Date: Dec 02, 2016 Link: http://for.tn/2gurP3r Questions for Discussions: How does this business model work? How has technology made this business model possible? Do you think it is a model that will grow in popularity?
Description: Trump claims victory at Carrier, but critics aren’t so sure Source: CNNMoney.com – video report Date: Dec 01, 2016 Link: http://money.cnn.com/video/news/2016/12/01/trump-carrier-victory-speech-critics.cnnmoney/ Questions for Discussions: What are the concerns about the intervention at Carrier? Do you think this sets precedence for other businesses? How should business managers deal with this item?
Description: In the two hours that President-elect Donald J. Trump spent flying to Indiana on Thursday to boast that he saved 1,000 jobs, about 6,000 private-sector jobs in the United States were probably destroyed. Source: NYTimes.com Date: Dec 01, 2016 Link: http://www.nytimes.com/2016/12/01/upshot/trump-and-carrier-how-a-modern-economy-is-like-a-parking-garage.html?_r=0 Questions for Discussions: What are the economic arguments presented in this article? What… Read more »
Description: It didn’t take long after Loblaws Cos. Ltd. bought Shoppers Drug Mart in a mega $12.4 billion deal before some consumers settled in on what the “important” part of the transaction was. Source: FinancialPost.com Date: Nov 18, 2016 Link: http://business.financialpost.com/news/retail-marketing/the-battle-for-canadian-loyalty-and-expiring-points-consumers-will-fight-hard-for-what-theyve-collected Questions for Discussions: Why are loyalty programs popular? Summarize the suggestions to management. What… Read more »
Description: CEO David Mendels joins Fortune Live to explain. Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2fla57d Questions for Discussions: Summarize the history of video as presented in this report. How can marketing managers use video to engage their customers?