Description: Young viewers are drawn to internet and mobile for news

Source: eMarketer.com

Date: Nov 30, 2016

Link: https://www.emarketer.com/Article/CNN-Taps-YouTube-Influencer-Reach Millennials/1014781?ecid=NL1009#sthash.8rbbazNK.dpuf

Questions for Discussions:

• What does this report say about the way technology is affecting viewing behavior?
• How should news program managers respond by way of specific product programming?