Description: Imagine you’re a cookie mogul. You figured out a way to make lots of money by giving away delicious cookies for free, and in less than a decade, you created a global cookie behemoth. Source: NYTimes.com Date: Jan 13, 2018 Link: https://www.nytimes.com/2018/01/12/technology/facebook-news-feed-overhaul.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is changing at Facebook? Do you think this… Read more »
Posts Categorized: Change
Description: Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices. Source: eMarketing.com Date: Jan 12, 2018 Link: https://www.emarketer.com/content/millennials-favor-smartphones-for-second-screening Questions for discussion: What does the report say about device use? What does this mean for companies involved in delivering content to audiences?
Description: Artificial intelligence can perform certain specific tasks far better than humans, but it still has a long way to go before it can replace humans Source: FinancialPost.com Date: Dec 28, 2017 Link: http://business.financialpost.com/technology/welcome-to-the-machine-why-white-collar-jobs-are-safe-from-ai-for-now Questions for discussion: Summarize the key points that managers should undersatnd about AI and how it is likley to affect business… Read more »
Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »
Description: Now Hiring? Amazon Says Its Voice Aide Alexa Is Ready For the Office Source: Fortune.com – video report Date: Nov 30, 2017 Link: http://fortune.com/2017/11/30/amazon-voice-aide-alexa-is-ready-for-the-office/ Questions for discussion: How can Amazon serve as an executive assistant? Do you think this is the next big thing in technology for productivity in the workplace?
Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day. Source: eMarketer.com Date: Nov 16, 2017 Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001 Questions for discussion: What does the report say about consumer attitude toward smartphone devices? How should managers of businesses that make use… Read more »
Description: Canadian technology companies may be breaking new ground as innovators, but a landmark study published on Wednesday finds the sector is behind the times when it comes to finding a place for women in senior roles. Source: GlobeandMail.com Date: Oct 20, 2017 Link: https://beta.theglobeandmail.com/technology/we-absolutely-have-a-problem-canadas-tech-sector-gender-gap/article36789423/?ref=http://www.theglobeandmail.com& Questions for discussion: Summarize the findings presented in this report?… Read more »
Description: The other shoe has dropped for struggling sneaker company Under Armour. Source: CNNMoney.com – video report Date: Oct 26, 2017 Link: http://money.cnn.com/2017/10/31/investing/under-armour-earnings-stock/index.html Questions for discussion: What is happening to Under Armour? Why do you think this is happening? What can management do?
Description: BDC’s Small Business Week report finds 25% of respondents are already feeling the impact of demographic shifts Source: MontrealGazette.com Date: Oct 20, 2017 Link: http://montrealgazette.com/entrepreneur/1017-biz-dd-bdc/wcm/0e5640b0-7a59-4d2d-8b7a-92051097d281 Questions for discussion: Summarize the highlights in the BDC’s report. What is the advice to small business managers? Given the research in the report, what would you also advise… Read more »
Description: Pharmacy chain has the tools to begin formulating solutions to America’s crisis. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2gNw5gW Questions for discussion: What are the issues pharma stakeholders are dealing with, with respect to the opioid epidemic? What are the management implemications for CVS and other distributors in the pharma… Read more »