Description: Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices. Source: eMarketing.com Date: Jan 12, 2018 Link: https://www.emarketer.com/content/millennials-favor-smartphones-for-second-screening Questions for discussion: What does the report say about device use? What does this mean for companies involved in delivering content to audiences?
Posts Categorized: Change
Description: Artificial intelligence can perform certain specific tasks far better than humans, but it still has a long way to go before it can replace humans Source: FinancialPost.com Date: Dec 28, 2017 Link: http://business.financialpost.com/technology/welcome-to-the-machine-why-white-collar-jobs-are-safe-from-ai-for-now Questions for discussion: Summarize the key points that managers should undersatnd about AI and how it is likley to affect business… Read more »
Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »
Description: Now Hiring? Amazon Says Its Voice Aide Alexa Is Ready For the Office Source: Fortune.com – video report Date: Nov 30, 2017 Link: http://fortune.com/2017/11/30/amazon-voice-aide-alexa-is-ready-for-the-office/ Questions for discussion: How can Amazon serve as an executive assistant? Do you think this is the next big thing in technology for productivity in the workplace?
Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day. Source: eMarketer.com Date: Nov 16, 2017 Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001 Questions for discussion: What does the report say about consumer attitude toward smartphone devices? How should managers of businesses that make use… Read more »
Description: Canadian technology companies may be breaking new ground as innovators, but a landmark study published on Wednesday finds the sector is behind the times when it comes to finding a place for women in senior roles. Source: GlobeandMail.com Date: Oct 20, 2017 Link: https://beta.theglobeandmail.com/technology/we-absolutely-have-a-problem-canadas-tech-sector-gender-gap/article36789423/?ref=http://www.theglobeandmail.com& Questions for discussion: Summarize the findings presented in this report?… Read more »
Description: The other shoe has dropped for struggling sneaker company Under Armour. Source: CNNMoney.com – video report Date: Oct 26, 2017 Link: http://money.cnn.com/2017/10/31/investing/under-armour-earnings-stock/index.html Questions for discussion: What is happening to Under Armour? Why do you think this is happening? What can management do?
Description: BDC’s Small Business Week report finds 25% of respondents are already feeling the impact of demographic shifts Source: MontrealGazette.com Date: Oct 20, 2017 Link: http://montrealgazette.com/entrepreneur/1017-biz-dd-bdc/wcm/0e5640b0-7a59-4d2d-8b7a-92051097d281 Questions for discussion: Summarize the highlights in the BDC’s report. What is the advice to small business managers? Given the research in the report, what would you also advise… Read more »
Description: Pharmacy chain has the tools to begin formulating solutions to America’s crisis. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2gNw5gW Questions for discussion: What are the issues pharma stakeholders are dealing with, with respect to the opioid epidemic? What are the management implemications for CVS and other distributors in the pharma… Read more »
Description: Amazon shows off its the new delivery option. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2i7NWvV Questions for discussion: Who is the target market for this service? What promotional message is Amazon communicating to customers and how is it encoded in the video? Do you think this service will be successful?