Description: Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.

Source: eMarketing.com

Date: Jan 12, 2018

Link: https://www.emarketer.com/content/millennials-favor-smartphones-for-second-screening

Questions for discussion:

• What does the report say about device use?
• What does this mean for companies involved in delivering content to audiences?