Description: Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this year. Source: eMarketer.com Date: Feb 08, 2018 Link: https://www.emarketer.com/content/emarketer-releases-latest-global-digital-video-viewer-estimates Questions for discussion: What does the data show? Why do you you think these trends are happening? What does this mean for managers in this… Read more »
Posts Categorized: Technology
How One Designer Built A $22M Company–Selling Paper
Description: The cult greeting card purveyor Rifle Paper Co. has turned into a booming lifestyle brand, with 160 employees and more than $22 million in annual revenue. Here’s how cofounder Anna Bond proved that print isn’t dead. Source: FastCompany.com Date: Feb 07, 2018 Link: https://www.fastcodesign.com/90159246/how-anna-bond-built-a-22m-company-selling-paper Questions for discussion: What does the article say about successfully… Read more »
Jerry Dias: We blew it on NAFTA
Description: Jerry Dias: We blew it on NAFTA Source: FinancialPost.com – video report Date: Feb 01, 2018 Link: http://business.financialpost.com/video/1_tq7if0ru Questions for discussion: Summarize the strategic issues presented by Jerry Dias. What does this mean for labour relations in Canadian industries, particularly, the auto industry. How can Canadian auto industry firms respond to the situation?
Building The Best Creative Teams With Todd Henry
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #603 – Host: Mitch Joel. There is no doubt that when it comes to writing business books on the creative process and how it flows in business today, Todd Henry is the gold standard. Source: Sixpixels.mirumagency.com – podcast Date: Jan 28, 2018 Link: http://sixpixels.mirumagency.com/podcast/archives/spos-603—building-the-best-creative-teams-with-todd-henry/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Marketing+and+Communications+Insights+Podcast+-+Mitch+Joel+at+Twist+Image%29… Read more »
Legacy Media Companies Are Leading the Charge in Advanced TV
Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
How GE Went From American Icon to Astonishing Mess
Description: Famous for great management, General Electric is staring down a plunging share price, a federal investigation, and possible breakup. Source: Bloomberg.com Date: Feb 1, 2018 Link: https://www.bloomberg.com/news/features/2018-02-01/how-ge-went-from-american-icon-to-astonishing-mess Questions for discussion: What does the article say about the reasons for GE’s rise and fall? Is blame entirely the fault of poor management? Can GE rise… Read more »
‘Thank you. This confirms your concert-ticket purchase. And your parking. And your t-shirt and beer.’
Description: The Showpass app lets anyone buy — and sell — event tickets, and they’re not scalpers or bots Source: FinancialPost.com Date: Jan 23, 2018 Link: http://business.financialpost.com/entrepreneur/0120-biz-rs-spence-tickets Questions for discussion: What makes this app different? How should operations change at the firms competing with this app?
Whitney Wolfe turned a traumatic experience at Tinder into her…
Description: After leaving Tinder under traumatic circumstances, Bumble co-founder Whitney Wolfe started her own dating app that grew to be one of the biggest in the space. Whitney Wolfe turned a traumatic experience at Tinder into her successful ‘Bumble’ empire from CNBC. Source: CNBC.com – video report Date: Jan 23, 2018 Link: https://www.cnbc.com/video/2018/01/23/whitney-wolfe-turned-a-traumatic-experience-at-tinder-into-her-successful-bumble-empire.html Questions for… Read more »
The Facebook News Feed Conundrum
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Why Facebook Is Cleaning Up The Neighborhood
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
