Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers?

Source: eMarketer.com

Date: Jan 23, 2018

Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001

Questions for discussion:

• Summarize the highlights presented in the discussion.
• Do you agree with the analysis?