Description:  Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this year.

Source: eMarketer.com

Date: Feb 08, 2018

Link: https://www.emarketer.com/content/emarketer-releases-latest-global-digital-video-viewer-estimates

Questions for discussion:

• What does the data show?
• Why do you you think these trends are happening?
• What does this mean for managers in this industry, from a strategic planning point of view?