Description: The ever-expanding US subscription video space is ripe with monetization potential for content owners and platforms. Source: eMarketer.com – podcast Date: Apr 25, 2018 Link: https://www.emarketer.com/content/emarketer-releases-new-outlook-on-svod-landscape?ecid=NL1001 Questions for discussion: Summarize the highlights from this report. Which company do think will dominate changing conditions over the next five years?
Posts Categorized: Technology
Jeff Bezos reveals Amazon has 100 million Prime members in letter to shareholders
Description: Amazon CEO Jeff Bezos has released his latest annual shareholder letter. In the letter, Bezos stressed the importance of having high standards in running a business. By setting high standards, companies are able to live up to “ever-rising customer expectations,” he said. Source: CNBC.com Date: Apr 19, 2018 Link: https://www.cnbc.com/2018/04/18/amazon-ceo-jeff-bezos-2018-shareholder-letter.html Questions for discussion: What does Jeff Bezos… Read more »
Apple Is Planning to Launch a News Subscription Service
Description: Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. Source: Bloomberg.com Date: Apr 17, 2018 Link:… Read more »
Nintendo’s New DIY Toys Are Mind-Bendingly Imaginative
Description: The Labo series is an addition to Nintendo’s Switch console. Source: FastCompany.com Date: Apr 13, 2018 Link: https://www.fastcompany.com/40546285/nintendos-new-diy-toys-are-mind-bendingly-imaginative?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04142018 Questions for discussion: Who is the target customer for this product? How does Nintendo benefit from producing interconnecting products? What other applications would you recommend to the firm in order to generate more growth?
People Believe Ads Are Becoming More Intrusive
Description: Users feel bombarded by too many ads Source: eMarketer.com Date: Apr 10, 2018 Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009 Questions for discussion: Interpret the research presented in this article. What should marketing managers do with this information, from a planning point of view?
I Downloaded the Information That Facebook Has on Me. Yikes.
Description: When I downloaded a copy of my Facebook data last week, I didn’t expect to see much. My profile is sparse, I rarely post anything on the site, and I seldom click on ads. (I’m what some call a Facebook “lurker.”) Source: NYTimes.com Date: Apr 11, 2018 Link: https://www.nytimes.com/2018/04/11/technology/personaltech/i-downloaded-the-information-that-facebook-has-on-me-yikes.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Summarize the key… Read more »
Zuckerberg Just Proved Once Again That Congress Doesn’t Understand The Internet
Description: Today’s jumbled Facebook hearing left little faith that Congress could ever draft a useful data-protection bill, much less agree on one. Source: FastCompany.com Date: Apr 11, 2018 Link: https://www.fastcompany.com/40557799/zuckerberg-just-proved-once-again-that-congress-doesnt-understand-the-internet?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04122018 Questions for discussion: Do you agree with the opinions expressed in this article? What should government do, if anything?
The British Bookmaker Betting Big on American Sports Gambling
Description: William Hill’s early wager may soon pay off. Source: Bloomberg.com Date: Apr 12, 2018 Link: https://www.bloomberg.com/news/features/2018-04-12/the-british-bookmaker-betting-big-on-american-sports-gambling Questions for discussion: Summarize what the article says about the industry and the players in it. Do you think behavior in the gaming industry is similar to that in the stock market?
Why An Investor is Smarter Than Your CEO
Description: Over the last 50 years, the New York Stock Exchange has outperformed all of its constituent companies. To beat this performance, companies will have to build internal markets for resource allocation. Source: GaryHamel.com Date: Apr 08, 2018 Link: http://www.garyhamel.com/video/why-investor-smarter-your-ceo Questions for discussion: What are the lessons for management and organizations to consider, as argued… Read more »
Aeroplan member offended by survey asking provocative questions on immigration, male dominance
Description: Survey asked if participants thought immigration ‘threatens the purity of the country Source: CBC.ca Date: Apr 02, 2018 Link: http://www.cbc.ca/news/business/aeroplan-survey-crop-immigration-1.4599686 Questions for discussion: Summarize the ethical and social issues raised in this report. Is this much ado about nothing, in your opinion? How should management at Aeroplan handle research designs going forward?
