Description: Users feel bombarded by too many ads

Source: eMarketer.com

Date: Apr 10, 2018

Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009

Questions for discussion:

• Interpret the research presented in this article.
• What should marketing managers do with this information, from a planning point of view?