Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. Source: eMarketer.com Date: Oct 18, 2018 Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001 Questions for discussion: What should managers take away from this research? How should this information be integrated with strategic plans?
Posts Categorized: Technology
How CMOs Can Prepare Their Organisations for AI-Driven Decision Making
Description: Problem-solving is explorative process. Since my job is to help business and marketing leaders identify and tackle their biggest growth challenges, when I’m not talking to people, I’m absorbed in research or excavating insights from data. Source: 360advertisingweek.com Date: Oct 12, 2018 Link: http://360.advertisingweek.com/how-cmos-can-prepare-their-organisations-for-ai-driven-decision-making/?mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D Questions for discussion: What does the article say to managers… Read more »
Smart mirror streams live fitness classes
Description: Smart mirror streams live fitness classes Source: CBSNews.com – video report Date: Oct 11, 2018 Link: https://www.cbsnews.com/video/this-smart-mirror-puts-a-personal-trainer-in-your-reflection/ Questions for discussion: Aside from physical fitness, what are some other applications for this technology that you think can use this technology? Describe the user profile for this product.
Square plunges 15% after losing its CFO
Description: Shares of fintech company Square plunged as much as 15 percent Thursday after the company lost its CFO Sarah Friar. Source: CNBC.com – video report Date: Oct 11, 2018 Link: https://www.cnbc.com/2018/10/11/square-plunges-15percent-after-losing-its-cfo.html Questions for discussion: Why has the value of the firm’s shares fallen? What does this report say about the relationship between management and a firm’s… Read more »
The Warcraft Method: Why Google’s DeepMind Is Training AI In Virtual Worlds
Description: DeepMind has struck a critical new partnership with Unity Technologies, the game-development platform used by half the world’s mobile games, including Temple Run and Hearthstone: Heroes of Warcraft, and it’s one that could also help its nascent business. Source: Forbes.com Date: Oct 10, 2018 Link: https://www.forbes.com/sites/parmyolson/2018/10/10/the-world-of-warcraft-method-why-googles-deepmind-is-training-ai-in-virtual-worlds/#5d2f39bcd170 Questions for discussion: What does the report say about the direction AI is… Read more »
Snap is making whatever comes after TV
Description: Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium? Source: FastCompany.com – video report Date: Oct 10, 2018 Link: https://www.fastcompany.com/90248568/snap-is-making-whatever-comes-after-tv?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=10102018&mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D Questions for discussion: Why do you suppose Snap is attempting to develop these programs? How can they increase… Read more »
How the Top 25 startups in Canada draw great talent: LinkedIn study
Description: Professionals want to feel invested in a company that has some kind of purpose. The ping pong is ‘just window dressing’ Source: FinancialPost.com Date: Oct.03, 2018 Link: https://business.financialpost.com/entrepreneur/1003-biz-dd-linkedin-fpe?utm_source=Sailthru&utm_medium=email&utm_campaign=Financial%20Post%20-%20Entrepreneur%202018-10-03&utm_term=FP_Entrepreneur Questions for discussion: What does the report say about how Canadian professionals evaluate a firm and decide about applying for work there? Why is a firm’s… Read more »
The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies
Description: The attack by Chinese spies reached almost 30 U.S. companies, including Amazon and Apple, by compromising America’s technology supply chain, according to extensive interviews with government and corporate sources. Source: Bloomberg.com Date: Oct 03, 2018 Link: https://www.bloomberg.com/news/features/2018-10-04/the-big-hack-how-china-used-a-tiny-chip-to-infiltrate-america-s-top-companies?srnd=businessweek-v2 Questions for discussion: Summarize the problems and risks facing management and how they are dealing with them?… Read more »
The real reason why Amazon is raising the minimum wage
Description: Amazon, the second largest private employer in the U.S., is raising the minimum wage for its full-time and temporary workers to $15 per hour. Source: Finance.Yahoo.com – video report Date: Sep 26, 2018 Link: https://finance.yahoo.com/news/real-reason-amazon-raising-minimum-wage-170807455.html Questions for discussion: What are the possible reasons for Amazon’s pay raise, according to the report? What do you… Read more »
Weight Watchers CEO on name rebrand to WW
Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base. Weight Watchers CEO on name rebrand to WW from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/24/weight-watchers-ceo-on-changing-names-and-marketing-healthy-living.html Questions for discussion: Do you think the change in the… Read more »
