Description: Young viewers are drawn to internet and mobile for news Source: eMarketer.com Date: Nov 30, 2016 Link: https://www.emarketer.com/Article/CNN-Taps-YouTube-Influencer-Reach Millennials/1014781?ecid=NL1009#sthash.8rbbazNK.dpuf Questions for Discussions: What does this report say about the way technology is affecting viewing behavior? How should news program managers respond by way of specific product programming?
Posts Categorized: Individual Behavior
Description: China’s shopping blitz sets new record Source: CNNMoney.com – video report Date: Nov 11, 2016 Link: http://money.cnn.com/video/technology/2016/11/11/alibaba-singles-day-shopping-new-records.cnnmoney/ Questions for discussion: Why does this report say about the Chinese consumer today? What does this mean for American businesses?
Description: Dartmouth College economist James Feyrer noticed something odd about a decade ago: Across a large set of countries, an economy’s productivity seemed to be connected to the proportion of fortysomethings in its labor force. Source: Bloomberg.com Date: Nov 04, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-04/nobody-knows-why-fortysomethings-are-driving-u-s-productivity Questions for Discussions: What does the report say about the productivity and… Read more »
Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming .. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now Questions for Discussions: What are the problems facing the NFL and pro-sports in general? How would you suggest the industry address these issues?
Description: EVP of MDC Partners Michael Bassik explains Source: Fortune.com – video report Date: Nov 03, 2016 Link: http://for.tn/2eiLvm6 Questions for discussion: Why do you think digital advertising is growing in the political environment? What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?
Description: Pay will increase from 45 to Over 48K Source: Fortune.com – video report Date: Oct 12, 2016 Link: http://for.tn/2e7TJxD Questions for Discussions: Why do you think Walmart has increased pay for managers ahead of legislation? Do you think Walmart managers receiving the pay increase feel better about their compensation package and are now more… Read more »
Description: Advice from Clique Media Group CEO Katherine Power Source: Fortune.com – video report Date: Sep 22, 2016 Link: http://for.tn/2cW0YrW Questions for Discussions: Summarize the advice presented to women in this report by Katherine Power. How might her suggestions possibly cause problems with coworkers or managers?
Description: He comes from a family of achievers Source: Fortune.com – video report Date: Sep 22, 2016 Link: http://for.tn/2cWzhzq Questions for discussion: How did Joel Gay answer the question? What do you think of his response? How does he compare to the textbook description of an entrepreneur?
Description: IBM is entering new businesses to stay competitive. However, it is trying break away from its past by changing the way it thinks about innovation. Changing culture is extremely difficult in large companies like IBM, which houses more than 370,000 employees. Source: New York Times Date: November 14, 2015 Text Link: http://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html?ref=business Questions for… Read more »
Description: In a decision that came as a shock to most economists, the Bank of Canada cut its rate on overnight loans by a quarter point to 0.75%. Canada was the first among the Group Seven countries to cut its interest rate. Source: CBC Date: January 21, 2015 Video Link: http://www.cbc.ca/player/News/Business/ID/2649342059/ Questions for Discussion: Discuss… Read more »