Description: Source: CNNMoney.com – video report Date: Nov 08, 2017 Link: http://money.cnn.com/2017/11/08/investing/wendys-earnings-burgers-mcdonalds-burger-king/index.html Questions for discussion: What does the report say about Wendy’s competitive performance? Why is Wendy’s losing the burger wars? What can management do to better compete?
Posts Categorized: Individual Behavior
‘We absolutely have a problem’: Canada’s tech sector gender gap
Description: Canadian technology companies may be breaking new ground as innovators, but a landmark study published on Wednesday finds the sector is behind the times when it comes to finding a place for women in senior roles. Source: GlobeandMail.com Date: Oct 20, 2017 Link: https://beta.theglobeandmail.com/technology/we-absolutely-have-a-problem-canadas-tech-sector-gender-gap/article36789423/?ref=http://www.theglobeandmail.com& Questions for discussion: Summarize the findings presented in this report?… Read more »
Gretchen Carlson: How I Handled Sexual Harassment
Description: “You find out who your friends are in a big way when you come forward” Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2ygZqGr Questions for discussion: What lessons should managers take away from this discussion? What lessons are presented here for women in the workplace?
McDonald’s Revamps Its $4 Billion McCafe Brand
Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts. Source: Bloomberg.com Date: Dec 05, 2016 Link: https://www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks Questions for Discussions: What is McDonald’s plan? Do you think it will work?
Princess Cruises to pay record-breaking criminal fine for ocean pollution
Description: Princess Cruise Lines has agreed to plead guilty to seven felony charges and pay a $40 million penalty for polluting the ocean with waste and then trying to cover it up. Federal prosecutors said the payment represents the largest-ever criminal penalty involving deliberate pollution by a ship at sea. Source: Fortune.com – video report Date:… Read more »
CNN Taps YouTube Influencer to Reach Millennials
Description: Young viewers are drawn to internet and mobile for news Source: eMarketer.com Date: Nov 30, 2016 Link: https://www.emarketer.com/Article/CNN-Taps-YouTube-Influencer-Reach Millennials/1014781?ecid=NL1009#sthash.8rbbazNK.dpuf Questions for Discussions: What does this report say about the way technology is affecting viewing behavior? How should news program managers respond by way of specific product programming?
Alibaba’s Singles Day: World’s biggest shopping bonanza sets new record
Description: China’s shopping blitz sets new record Source: CNNMoney.com – video report Date: Nov 11, 2016 Link: http://money.cnn.com/video/technology/2016/11/11/alibaba-singles-day-shopping-new-records.cnnmoney/ Questions for discussion: Why does this report say about the Chinese consumer today? What does this mean for American businesses?
Nobody Knows Why Fortysomethings Are Driving U.S. Productivity
Description: Dartmouth College economist James Feyrer noticed something odd about a decade ago: Across a large set of countries, an economy’s productivity seemed to be connected to the proportion of fortysomethings in its labor force. Source: Bloomberg.com Date: Nov 04, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-04/nobody-knows-why-fortysomethings-are-driving-u-s-productivity Questions for Discussions: What does the report say about the productivity and… Read more »
The NFL Was a Sure Thing for TV Networks. Until Now
Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming .. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now Questions for Discussions: What are the problems facing the NFL and pro-sports in general? How would you suggest the industry address these issues?
This Is How Modern Political Advertising Works
Description: EVP of MDC Partners Michael Bassik explains Source: Fortune.com – video report Date: Nov 03, 2016 Link: http://for.tn/2eiLvm6 Questions for discussion: Why do you think digital advertising is growing in the political environment? What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?
