Description: Tesla’s Elon Musk unveils the latest model of his electric car. This model has some outstanding features such as radar sensors and dual motors. Source: CBC Date: October 10, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2549956732/ Questions for Discussion: Compare and contrast Tesla’s marketing strategy with that of other major automobile companies such as General Motors and Toyota?… Read more »
Posts Tagged: Entrepreneurship (p506)
The Business of Being Mom
In the first of five features on women in technology businesses, Erica Ehm is featured. The former host of video-based MuchMusic founded mom-oriented website YummyMummyClub.ca and now manages a staff of 10 writers and 25 bloggers. Along the way, she learned a little about the importance of marketing and creating a brand to which her… Read more »
