Description: Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram. Even though they have far fewer users, solid ad opportunities on each platform are available, and both are managing to produce revenue gains despite their challenges. Source: eMarketer.com Date: Oct 04,… Read more »
Posts Tagged: Chapter 3: Global Dimensions of Management
Description: @CommentsByCelebs founders Emma Diamond and Julie Kramer spend their days combing Instagram comment sections for celebrity conversations. Here are their success secrets. Source: Entrepreneurs.com Date: Oct 03, 2018 Link: https://www.entrepreneur.com/article/321113?utm_source=newsletter&utm_medium=email Questions for discussion: Describe this business model? How can it be replicated for other Instagram environments? How can it be monetized?
Description: Amazon.com Inc. unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the house — from a microwave oven to a security camera and wall clock. Source: Bloomberg.com – video report Date: Sep 21, 2018 Link: https://www.bloomberg.com/news/videos/2018-09-21/amazon-s-alexa-leads-competitors-in-connected-home-tech-feinseth-says-video Questions for… Read more »
Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90238533/gap-inc-unveils-its-first-new-brand-in-more-than-a-decade?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=09202018 Questions for discussion: Summarize the key strategic points management is adopting for this product line. Are independent retail stores necessary for success? Do you… Read more »
Description: Great White North Franchisee Association president is no longer a franchisee, company says Source: CBC.ca Date: Sep 04, 2018 Link: https://www.cbc.ca/news/business/tim-hortons-franchisee-1.4809590 Questions for discussion: What are the issues in this dispute? Do you think either side is handling the conflict effectively? What might be the consequences of this dispute with respect to potential and… Read more »
Description: Two tech titans made billions and remade the city. Is it any better off? Source: Bloomberg.com Date: Aug 30, 2018 Link: https://www.bloomberg.com/news/features/2018-08-30/how-big-tech-swallowed-seattle?srnd=businessweek-v2 Questions for discussion: What does the article say about the impact tech company investment has had on Seattle? What lessons are there for managers of these and other firms?
Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted. Source: CNBC.com – video report Date: Sep 06, 2018 Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html Questions for discussion: What does the written and video reports say about this issue? Do you agree with the analysis? How do you think… Read more »
Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say Source: MarketWatch.com Date: Sep 08, 2018 Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08 Questions for discussion: What does the report say is the public reaction to the story? Do you think the interpretation of the data is correct? How else might managers… Read more »
Description: HONG KONG — Alibaba’s co-founder and executive chairman, Jack Ma, said he planned to step down from the Chinese e-commerce giant on Monday to pursue philanthropy in education, a changing of the guard for the $420 billion internet company. Source: NYTimes.com Date: Sep 07, 2018 Link: https://www.nytimes.com/2018/09/07/technology/alibaba-jack-ma-retiring.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is your impression… Read more »
Description: Survey finds half expect very negative effects on their businesses, yet only 15% are aware of key issues, only a handful have contingency plans Source: FinancialPost.com Date: Apr 24, 2018 Link: http://business.financialpost.com/entrepreneur/small-medium-businesses-remain-passive-about-nafta-outcome-at-their-peril Questions for discussion: What does the report say about small Canadian business thinking related to NAFTA? What should managers be doing?