Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.

Source: eMarketer.com

Date: Mar 01, 2019

Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001

Questions for discussion:

• What is the problem facing managers, according to this research?
• What are the recommendations?