Companies are embracing social media almost to excess. Communicating via Facebook and Twitter are not that difficult. Blogging, while more effective and richer, is a bit more involved. Tumblr software offers an interface that makes it easier to communicate and gives users more options for getting their message out to others. QUESTIONS: Follow the links… Read more »
Posts Tagged: Channel Selection (p414)
Graffiti War
A unique piece on graffiti art provides an excellent opportunity to address two main topics combined in Chapter 15. In 1985, graffiti artist Robbo established his legend with a classic rendition in London’s Camden District. More recently, upstart and commercial graffiti artist Banksy painted over the piece. Although retired (from graffiti) for more than a… Read more »
