Companies are embracing social media almost to excess. Communicating via Facebook and Twitter are not that difficult. Blogging, while more effective and richer, is a bit more involved. Tumblr software offers an interface that makes it easier to communicate and gives users more options for getting their message out to others.

QUESTIONS:

1. Follow the links provided and check out the blogs set up by the five featured businesses. Evaluate the effectiveness, persuasiveness, and credibility of communication for each.
2. Were you able to note any evidence of poor written expression?
3. Do the blogs allow for constructive feedback from readers/customers?
4. Blogs fall in the middle of the channel richness continuum. Now that you reviewed the five businesses profiled in the article, comment on the appropriateness of this channel selection. Was the blog a good or poor choice for communicating?

SOURCE: A. MacArthur, “How Tumblr Is Dominating the Business of Blogging,” Globe and Mail (Retrievable online at http://www.theglobeandmail.com/news/technology/digital-culture/trending-tech/how-tumblr-is-dominating-the-business-of-blogging/article1954693/)