Description: Bruce Ross, President of IBM Canada, discusses the importance and features of a globally integrated business system in today’s economic environment
Globally Integrated Business, part 1
Source: Financial Post Executive Video
Link: http://www.financialpost.com/executive/video/index.html?embedCode=o4cTBlMjoEQT7h_uMRjbrj6LZ_TXnLT7
Questions for Discussion:
- What is meant by globally integrated businesses?
- How is this new system different from the traditional export system?
- Should small Canadian firms also focus on developing a globally integrated business?
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