Posted by & filed under Change, Innovation/Creativity, New product, Strategy, Video Report.

Description: BlackBerry has unveiled its new smart phone, called the Passport. Unlike its earlier smart phones, this phone has a square screen.

Source: CBC

Date: July 09, 2014

Video Link:http://www.cbc.ca/player/News/Business/ID/2472580111/

Questions for Discussion:

  1. Why has BlackBerry launched a square screen?
  2. What are the benefits and the drawbacks of a square screen?
  3. Do you feel this new design will be a success?

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