Description: Lululemon announced that its 4^th-quarter results will not meet its
expectations: This news sent their share price falling more than 15%. Lululemon
has had a rough last year with some major public relation (PR) disasters.

Source: CBC

Date: Jan 13, 2014

Video Link:  http://www.cbc.ca/player/News/Business/ID/2429880202/?page=3

Questions for Discussion:

1. What were the major PR disasters for Lululemon last year?
2. Do such PR disasters have any negative influence on company’s sales?
3. Do you think the fall in share prices is a result of people turning against them or is it just a small blip and their sales will bounce back soon?