Description: Target is struggling to attract Canadians to its stores. A recent research suggests that most Canadians view Target in same league as Sears—one of the weakest retailers in Canada.

Source: CBC

Date: Nov. 22, 2013

Video Link: http://www.cbc.ca/player/News/Business/ID/2420124056/

Questions for Discussion:

1. What does the research suggests about Target’s image in Canada?
2. Why do you think Target’s image has seen such a dramatic downfall in the last six months?
3. What should Target do to turn this around?