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Description: BlackBerry Z10 has hit the stores in the U.S. Recent reports suggest that the sales have been underwhelming and there are no iPhone-style lines of shoppers outside stores.

Source: Financial Post

Date: March 23 2013

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Questions for Discussion:

  1. What is the importance of the U.S. market to BlackBerry?
  2. What can you gauge from this initial report on BlackBerry’s future in the U.S.?
  3. Is the recent launch of Samsung’s S4 in the U.S. going to hurt BlackBerry?
  4. If BlackBerry Z10 is not successful in the U.S., what do you think BlackBerry should do next?

One Response to “BlackBerry Z10 is launched in the U.S.”

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