Description: BlackBerry Z10 has hit the stores in the U.S. Recent reports suggest that the sales have been underwhelming and there are no iPhone-style lines of shoppers outside stores.
Source: Financial Post
Date: March 23 2013
Text link: http://business.financialpost.com/2013/03/22/blackberry-z10-us/?__lsa=b85e-77e8
Questions for Discussion:
- What is the importance of the U.S. market to BlackBerry?
- What can you gauge from this initial report on BlackBerry’s future in the U.S.?
- Is the recent launch of Samsung’s S4 in the U.S. going to hurt BlackBerry?
- If BlackBerry Z10 is not successful in the U.S., what do you think BlackBerry should do next?