Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures. Source: eMarketer.com Date: Sep 28, 2018 Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020 Questions for discussion: What is happening to social network ad revenue? Why… Read more »
Posts Categorized: Planning
SPOS #637 – The Convenience Revolution With Shep Hyken
Description: Here it is: Six Pixels of Separation – Episode #637 – Host: Mitch Joel. I got to finally meet Shep Hyken last year at the massive NAMM music trade show. We wound up hanging out for a few days, and I then got to see Shep in action. He doesn’t just talk about great customer service, he gives it… and… Read more »
Gap Inc. unveils its first new brand in more than a decade
Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90238533/gap-inc-unveils-its-first-new-brand-in-more-than-a-decade?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=09202018 Questions for discussion: Summarize the key strategic points management is adopting for this product line. Are independent retail stores necessary for success? Do you… Read more »
Three Key Takeaways on Amazon’s Plans for Advertising, Video and Voice
Description: At eMarketer’s “How Amazon Is Changing … Everything” invite-only breakfast yesterday, eMarketer co-founder Geoff Ramsey and a panel of our analysts explained how brands and companies can work with the ecommerce giant. Here are some key takeaways: Source: eMarketer.com Date: Sep 21, 2018 Link: https://www.emarketer.com/content/these-are-the-top-three-things-marketer-s-should-know-about-amazon?ecid=NL1001 Questions for discussion: What is the TV industry strategy… Read more »
Want to change the world? Here are five steps to take
Description: Case Foundation CEO Jean Case’s new book profiles leaders who have used their desire to solve a problem to drown out their fear of risk or failure. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90239282/want-to-change-the-world-here-are-five-steps-to-take?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=09202018 Questions for discussion: What are the key messages about leadership for managers to take-away? Do you agree with this… Read more »
Exclusive: Campbell Soup steps up CEO search, COO a contender – sources
Description: (Reuters) – Campbell Soup Co’s board is drawing up a list of CEO candidates, with Chief Operating Officer Luca Mignini emerging as the top internal contender, as the company seeks to fend off a proxy challenge from Daniel Loeb’s hedge fund, Third Point LLC, people familiar with the matter said. Source: Yahoo.com – Reuters… Read more »
Why McDonald’s and Burger King flopped in Vietnam
Description: The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam,… Read more »
Most Apps Get Deleted Within a Week
Description: From January-July 2018, Adjust analyzed 8 billion app installs worldwide and found that on average, apps get deleted in 5.8 days after they’re downloaded. Entertainment apps get uninstalled the quickest and lasted less than one day on average before they were removed. Source: eMarketer.com Date: Sep 13, 2018 Link: https://www.emarketer.com/content/most-apps-get-deleted-within-a-week Questions for discussion: What does the report… Read more »
The dark history of our obsession with productivity
Description: Americans have been on a quest to get the most out of every working minute since the nation’s founding, often at the detriment of the people doing the work. Source: FastCompany.com Date: Sep 12, 2018 Link: https://www.fastcompany.com/90230330/how-our-obsession-with-productivity-evolved?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=09122018 Questions for discussion: What does the article say about our perception and understanding of productivity? Why do… Read more »
SPOS #635 – Running Down A Dream With Tim Grahl
Description: Here it is: Six Pixels of Separation – Episode #635 – Host: Mitch Joel. I’ve been following the work of Tim Grahl for many years. If you’ve written a business book, and then had to do the hard work of marketing and selling it, Tim is the person to know. Source: SixPixels.com Date: Sep 09, 2018 Link: https://www.sixpixels.com/podcast/archives/spos-635-running-down-a-dream-with-tim-grahl/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29… Read more »
