Posts Categorized: Strategy

This Is How Modern Political Advertising Works

Posted by & filed under Individual Behavior, Leadership, Management, Social Responsibility, Strategy, Technology.

Description: EVP of MDC Partners Michael Bassik explains Source: Fortune.com – video report Date: Nov 03, 2016 Link: http://for.tn/2eiLvm6 Questions for discussion: Why do you think digital advertising is growing in the political environment? What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?

Johnson & Johnson Is Changing the Way it Interacts With Consumers

Posted by & filed under Change, Decision Making, Global Management, New product, Strategy.

Description: Group Worldwide Chairman Sandi Peterson explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2e13UGZ Questions for Discussions: What does Sandi Peterson mean by selling the “experience” as well as the product to consumers? How is this facilitated through Internet technologies?

Six Reasons Tesla Wants to Take Over Your House

Posted by & filed under Change, Decision Making, Management, New product, Social Responsibility, Strategy.

Description: Elon Musk is about to unveil a home solar system that could transform electricity. Source: Bloomberg.com Date: Oct 28, 2016 Link: http://www.bloomberg.com/news/articles/2016-10-28/here-are-six-things-we-know-about-tesla-s-new-solar-strategy Questions for Discussions: What vision does Elon Musk have for energy production and transportation? What do you think of his vision becoming reality?

Bombardier cutting 7,500 jobs amid talks with Ottawa: ‘The timing is really unfortunate’

Posted by & filed under Chapter 8 - The Collective Bargaining Process, Communication, Control, Decision Making, Environment, Global Management, Human Resource Management, Industrial Relations, Management, Negotiation, Social Responsibility, Strategy, Teams, Technology.

Description: MONTREAL — A second large wave of job cuts is hitting Bombardier workers in less than a year as another 7,500 positions are to be eliminated around the world through the end of 2018. Source: BNN.com – video report Date: Oct 21, 2016 Link: http://www.bnn.ca/bombardier-cutting-7-500-jobs-amid-talks-with-ottawa-the-timing-is-really-unfortunate-1.589426 Questions for discussion: What is happening at Bombardier? What… Read more »

The Reason Behind P&G’s Smaller Portfolio

Posted by & filed under New product, Strategy.

Description: Carolyn Tastad explains Source: Fortune.com – video report Date: Oct 20, 2016 Link: http://for.tn/2dDksoz Questions for Discussions: Why has P&G reduced its portfolio of products? Do you think it is a “smart” decision? How does this thinking permit the development of new categories in the portfolio?

Why Samsung needs to take a page from Maple Leaf Food’s book in crisis management

Posted by & filed under Control, Decision Making, Ethics, Leadership, Management, New product, Social Responsibility, Strategy.

Description: Samsung is in damage control mode over exploding Note 7 smartphones. The Gandalf Group’s David Herle, who has corporate crisis management experience, tells BNN how the Samsung can save its brand and repair its reputation with both consumers and carriers. Source: BNN.com – video report Date: Oct 14, 2016 Link: http://www.bnn.ca/company-news/video/why-samsung-needs-to-take-a-page-from-maple-leaf-food-s-book-in-crisis-management~970989 Questions for Discussions:… Read more »