Description: Samsung is in damage control mode over exploding Note 7 smartphones. The Gandalf Group’s David Herle, who has corporate crisis management experience, tells BNN how the Samsung can save its brand and repair its reputation with both consumers and carriers.

Source: BNN.com – video report

Date: Oct 14, 2016

Link: http://www.bnn.ca/company-news/video/why-samsung-needs-to-take-a-page-from-maple-leaf-food-s-book-in-crisis-management~970989

Questions for Discussions:

• What was the advice given to Maple Leaf Foods?
• Do you think it would apply to the situation Samsung faces today?