Description: In the summer of 2015, at a Cornell University camp for high school students, a teenager from California named Melinda Guo met a boy from New Jersey named Ziad Ahmed. They shared an interest in business, marketing, and philanthropy. “You’re probably going to be the only person I keep in touch with after this,”… Read more »
Posts Categorized: Strategy
Iceland is suing a supermarket that’s using its name
Description: Iceland is a country. But in Britain, Iceland is also a supermarket chain. Source: CNNMoney.com Date: Nov 25, 2016 Link: http://money.cnn.com/2016/11/25/news/iceland-store-country-lawsuit/index.html?iid=hp-stack-dom Questions for discussion: What are the arguments that could be used by each side? How would you decide the outcome in this dispute? What are the issues as globalization grows?
The battle for Canadian loyalty and expiring points: Consumers will fight hard for what they’ve collected
Description: It didn’t take long after Loblaws Cos. Ltd. bought Shoppers Drug Mart in a mega $12.4 billion deal before some consumers settled in on what the “important” part of the transaction was. Source: FinancialPost.com Date: Nov 18, 2016 Link: http://business.financialpost.com/news/retail-marketing/the-battle-for-canadian-loyalty-and-expiring-points-consumers-will-fight-hard-for-what-theyve-collected Questions for Discussions: Why are loyalty programs popular? Summarize the suggestions to management. What… Read more »
Why It’s Dangerous for Startups to Grow Too Fast
Description: According to ViSalus CEO Ryan Blair Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2g01doE Questions for Discussions: How does Ryan Blair fit the typical profile of an entrepreneur? What does the report say about running a start-up?
McDonald’s: More touch screens and table service just the beginning of change
Description: McDonald’s CEO: We are modernizing your burger experience Source: CNNMoney.com – video report Date: Nov 17, 2016 Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/ Questions for discussion: How is McDonald’s changing? Which indicators suggest that these changes are working?
The Last Days of Target
Description: The untold tale of Target Canada’s difficult birth, tough life and brutal death Source: CanadianBusiness.com Date: Nov 01, 2016 Link: http://www.canadianbusiness.com/the-last-days-of-target-canada/ Questions for Discussions: Summarize the highlights of Target’s demise as presented in this report. Do you think this assessment is a fair criticism of management?
Alibaba’s Singles Day: World’s biggest shopping bonanza sets new record
Description: China’s shopping blitz sets new record Source: CNNMoney.com – video report Date: Nov 11, 2016 Link: http://money.cnn.com/video/technology/2016/11/11/alibaba-singles-day-shopping-new-records.cnnmoney/ Questions for discussion: Why does this report say about the Chinese consumer today? What does this mean for American businesses?
Tesla’s Future in Trump’s World
Description: Elon Musk is up against a starkly different agenda, but the energy transition he invigorated can’t be stopped. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-11/tesla-s-future-in-trump-s-world Questions for Discussions: What does this report say about how Tesla might be affected by governmental decisions? Do you think the Tesla business model is… Read more »
A Lawyer With a Taste for Soy Sauce and a High Tolerance for Pain
Description: In 2014, Jonathan Blum, a corporate lawyer in the Bay Area, rented a U-Haul truck and loaded it with three pallets of soy sauce bottles. Source: NYTimes.com Date: Nov 05, 2016 Link: http://www.nytimes.com/2016/11/06/business/a-lawyer-with-a-taste-for-soy-sauce-and-a-high-tolerance-for-pain.html?ref=smallbusiness Questions for Discussions: Summarize the strategies followed by Jonathan Blum as they relate to developing customers awareness and adoption? Is Blum… Read more »
The NFL Was a Sure Thing for TV Networks. Until Now
Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming .. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now Questions for Discussions: What are the problems facing the NFL and pro-sports in general? How would you suggest the industry address these issues?
