Description:  It didn’t take long after Loblaws Cos. Ltd. bought Shoppers Drug Mart in a mega $12.4 billion deal before some consumers settled in on what the “important” part of the transaction was.

Source: FinancialPost.com

Date: Nov 18, 2016

Link: http://business.financialpost.com/news/retail-marketing/the-battle-for-canadian-loyalty-and-expiring-points-consumers-will-fight-hard-for-what-theyve-collected

Questions for Discussions:

• Why are loyalty programs popular?
• Summarize the suggestions to management.
• What do you think the ideal loyalty program should look like?