Description: It might seem like you have little in common with the Olympians competing in the Winter Games this month. Source: MarketWatch.com Date: Feb 15, 2018 Link: https://www.marketwatch.com/story/4-lessons-you-can-learn-from-the-us-olympic-team-2018-02-15 Questions for discussion: What are the lessons you can learn, according to the article? Which do you think is the most difficult to learn?
Posts Categorized: Communication
Description: Many players still don’t reveal their ties to one another Source: eMarketer.com Date: Feb 11, 2018 Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing Questions for discussion: What does the article say about influence marketing and the issue of disclosure? What do you think managers should do? Why?
Description: Two-hour delivery will be free and a one hour option costs $7.99 on orders of $35 or more. Amazon now delivers Whole Foods groceries in a few select cities from CNBC. Source: CNBC.com – video report Date: Feb 08, 2018 Link: https://www.cnbc.com/video/2018/02/08/amazon-now-delivers-whole-foods-groceries-in-a-few-select-cities.html Questions for discussion: How is management capitalizing on the synergies of these… Read more »
Description: Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this year. Source: eMarketer.com Date: Feb 08, 2018 Link: https://www.emarketer.com/content/emarketer-releases-latest-global-digital-video-viewer-estimates Questions for discussion: What does the data show? Why do you you think these trends are happening? What does this mean for managers in this… Read more »
Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
Description: The Showpass app lets anyone buy — and sell — event tickets, and they’re not scalpers or bots Source: FinancialPost.com Date: Jan 23, 2018 Link: http://business.financialpost.com/entrepreneur/0120-biz-rs-spence-tickets Questions for discussion: What makes this app different? How should operations change at the firms competing with this app?
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
Description: Not knowing coworkers means coordination breaks down, information gaps develop, customers get a disjointed experience, and culture doesn’t get a chance to grow Source: FinancialPost.com Date: Jan 11, 2018 Link: http://business.financialpost.com/entrepreneur/0109-biz-rh-ryan-fpe Questions for discussion: What sort of benefits have derived from this program? Why do you suppose this program has been successful? What sort… Read more »
Description: The latest census data show more and more Canadians are choosing to eschew the traditional retirement age, whether for their health, their finances or just for the fun of it Source: FinancialPost.com Date: Nov 29, 2017 Link: http://business.financialpost.com/personal-finance/retirement/older-canadians-forgoing-retirement-working-through-golden-years-census-2 Questions for discussion: Summarize the highlights in this report. What should HR managers do with this… Read more »