Description: Hundreds of people, many dressed in elaborate fur and sequined outfits, packed the Grand Central Cipriani restaurant on Thursday for the runway show of Romeo & Juliet Couture. Source: NYTimes.com Date: Feb 13, 2018 Link: https://www.nytimes.com/2018/02/13/fashion/levesque-triplets-models-new-york-fashion-week.html?rref=collection%2Fsectioncollection%2Fbusiness-smallbusiness&action=click&contentCollection=smallbusiness®ion=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=sectionfront Questions for discussion: What impact do you think these models have on the brand by virtue of their unique… Read more »
Posts Categorized: Global Management
Boeing Is Killing It by Squeezing Its Suppliers
Description: Under CEO Dennis Muilenburg, the industrial giant has turned unapologetically hard-nosed. Source: Bloomberg.com Date: Feb 14, 2018 Link: https://www.bloomberg.com/news/features/2018-02-14/boeing-is-killing-it-by-squeezing-its-suppliers Questions for discussion: How has Boeing’s strategic management changed, according to the article? Do you think this way of doing business is sustainable?
As the Streaming Wars Heat Up, Ryan Murphy Cashes In
Description: The battle between the Hollywood establishment and the streaming-media giants has caused big changes in the entertainment industry in recent months, driving up the prices of major stars and series producers while leaving traditional companies in danger of losing relevance. Source: NYTimes.com Date: Feb 14, 2018 Link: https://www.nytimes.com/2018/02/14/business/media/streaming-wars-ryan-murphy.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: How has negotiations… Read more »
The Top 5 Super Bowl Ads Of 2018 (And The One Absolute Worst)
Description:The Top 5 Super Bowl Ads Of 2018 (And The One Absolute Worst) Source: FastCompany.com – video report Date: Feb 05, 2018 Link: https://www.fastcompany.com/40525928/the-top-5-super-bowl-ads-of-2018-and-the-one-absolute-worst Questions for discussion: What is the message sent in each ad? Which ad do you think is the most successful? Why? Which do you think is least successful? Why?
Legacy Media Companies Are Leading the Charge in Advanced TV
Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
How GE Went From American Icon to Astonishing Mess
Description: Famous for great management, General Electric is staring down a plunging share price, a federal investigation, and possible breakup. Source: Bloomberg.com Date: Feb 1, 2018 Link: https://www.bloomberg.com/news/features/2018-02-01/how-ge-went-from-american-icon-to-astonishing-mess Questions for discussion: What does the article say about the reasons for GE’s rise and fall? Is blame entirely the fault of poor management? Can GE rise… Read more »
‘Thank you. This confirms your concert-ticket purchase. And your parking. And your t-shirt and beer.’
Description: The Showpass app lets anyone buy — and sell — event tickets, and they’re not scalpers or bots Source: FinancialPost.com Date: Jan 23, 2018 Link: http://business.financialpost.com/entrepreneur/0120-biz-rs-spence-tickets Questions for discussion: What makes this app different? How should operations change at the firms competing with this app?
Toys “R” Us plans to close more than 180 U.S. stores
Description: Toys “R” Us is planning to shutter a fifth of its U.S. stores. Source: CNNMooney.com – video report Date: Jan 23, 2018 Link: http://money.cnn.com/2018/01/24/news/companies/toys-r-us-stores-closing/index.html?iid=hp-stack-dom Questions for discussion: What does this report say about the reasons for the store closures? How can management deal with the challenges facing the firm?
The Facebook News Feed Conundrum
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Why Facebook Is Cleaning Up The Neighborhood
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
