Description: Is Facebook worried that it’s starting to show some gray? This week the world’s most popular social network acquired the teen-focused platform tbh, as in “to be honest,” for an undisclosed sum. (TechCrunch reported the purchase price was less than $100 million.) Source: eMarketer.com Date: Oct 18, 2017 Link: https://www.emarketer.com/Article/Facebook-Makes-New-Bid-Woo-Teens/1016634?ecid=NL1001 Questions for discussion: Why… Read more »
Posts Categorized: Technology
Skechers stock soars as sneaker sales surge
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Mobile App Users Warm to Rewarded Video, Playable Ads
Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »
Is Amazon getting into the pharmacy business? This is what you need to know
Description: Drugstore chains and pharmacy-benefit managers are likely at risk, Wall Street analysts say Source: MarketWatch.com Date: Oct 14, 2017 Link: http://www.marketwatch.com/story/is-amazon-getting-into-the-pharmacy-business-this-is-what-you-need-to-know-2017-10-09?siteid=nwtwk Questions for discussion: Do you think this move would be good for the firm? Why? What are the synergies already in place at Amazon that gives one confidence that the project would be… Read more »
SPOS #587 – Scott Galloway Rants On The Digital Age
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #587 – Host: Mitch Joel. He’s one of the most respected thinkers in digital media. It’s mostly due to his YouTube rants… and he pulls no punches. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU… Read more »
Why Consumers Continue to Shift Away from Pay TV
Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »
How Jeff Bezos Became the King of E-Commerce
Description: How Jeff Bezos Became the King of E-Commerce Source: Bloomberg.com – video report Date: Oct 04, 2017 Link: https://www.bloomberg.com/news/videos/2017-10-03/how-jeff-bezos-became-the-king-of-e-commerce-video Questions for discussion: What does this report tell you about the leadership and entrepreneurial thinking of Jeff Bezos? What is the significance of his decision to channel profits back into the effort to grow the… Read more »
Check Out Google Pixel Buds
Description: The company’s first pair of wireless headphones. Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2xhtgqv Questions for discussion: Who is the broader target customer for this product? How would you market the special translation features to one target customer, say international students?
Amazon Is Testing Its Own Delivery Service to Rival FedEx and UPS
Description: Amazon.com Inc. is experimenting with a new delivery service intended to make more products available for free two-day delivery and relieve overcrowding in its warehouses, according to two people familiar with the plan, which will push the online retailer deeper into functions handled by longtime partners United Parcel Service Inc. and FedEx Corp. Source: Bloomberg.com Date:… Read more »
Walmart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup
Description: Seeking an edge against Amazon, the retail giant is pushing a service that delivers your order to your car. Customers never have to step inside the store. Source: NYTimes.com Date: Oct 05, 2017 Link: https://www.nytimes.com/2017/10/05/business/walmart-grocery-pickup.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What are the risks to Walmart following this delivery service? Do you think it creates any… Read more »
