Description: But while the social media giant is most under fire, the problem is industry-wide. Source: FastCodesign.com Date: Mar 22, 2018 Link: https://www.fastcodesign.com/90164921/facebook-has-an-app-problem Questions for discussion: How does the article describe and explain the problem? What are the solutions from a corporate and user point of view? Do you think users of Facebook and other… Read more »
Posts Categorized: Technology
Raise a glass! Your next hotel room might offer wine on tap
Description: Forget space travel; this is the future we really need. Source: Bloomberg.com Date: Mar 8, 2018 Link: https://www.bloomberg.com/news/articles/2018-03-08/your-next-hotel-room-might-have-wine-on-tap Questions for discussion: Who is the target market for this service? Why does this service make sense from an operations management point of view?
How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day
Description: AI drives recommendations, but humans still play a role Source: eMarketer.com Date: Mar 22, 2018 Link: https://www.emarketer.com/content/publishers-use-ai-for-content-recommendations-and-ad-targeting Questions for discussion: Summarize the description of how AI is used in publishing. Why are humans still needed, in your opinion?
The Challenges Publishers Face in Monetizing Digital Content
Description: Publishers are increasing efforts to create subscription models that boost the bottom line Source: eMarketer.com Date: Mar 13, 2018 Link: https://www.emarketer.com/content/the-challenges-publishers-face-in-monetizing-digital-content?ecid=NL1001 Questions for discussion: What are the challenges facing the publishing industry? How are managers attempting to deal with the situation?
This House Can Be 3D-Printed For $4,000
Description: In rural El Salvador, a family living on $1.90 a day might live in a makeshift house with dirt floors, thin walls, and no running water. But next year, dozens of those families will move into one of the world’s first communities of 3D-printed homes. Source: FastCompany.com Date: Mar 12, 2018 Link: https://www.fastcompany.com/40538464/this-house-can-be-3d-printed-for-4000?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=03122018 Questions… Read more »
SPOS #609 – Denise Lee Yohn Fuses Branding And Culture
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #609 – Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion – How integrating brand and culture powers the world’s greatest companies, was just… Read more »
With a Single, Insulting Tweet, Uber’s CEO Just Destroyed Months of Hard Work
Description: Sarcastically mocking a group of top researchers isn’t the best way to get your point across–even if you’re right. Source: Inc.com Date: Mar 05, 2018 Link: https://www.inc.com/justin-bariso/uber-ceo-single-insulting-tweet-destroy-months-work-major-lesson-emotional-intelligence.html?cid=hmside4 Questions for discussion: What should the firm do next? Is there a way to prevent these problems?
Branded Podcasts Are The Ads People Actually Want To Listen To
Description: Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. Source: FastCompany.com Date: Mar 5, 2018 Link: https://www.fastcompany.com/40533210/branded-podcasts-are-the-ads-people-actually-want-to-listen-to?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=4&partner=newsletter&campaign_date=03062018 Questions for discussion: Describe this format of communications with targeted customers. Why is this sector of promotion so popular… Read more »
Ottawa to scrap IBM payroll plan gone awry, costing $1 billion
Description: Canada plans to scrap a major IBM federal payroll plan that created chaos for thousands of government workers and will have cost the government almost $1 billion by the time it’s over. Source: BNN.ca Date: Mar 01, 2018 Link: https://www.bnn.ca/ottawa-to-scrap-ibm-payroll-plan-gone-awry-costing-1-billion-1.1014734 Questions for discussion: What lessons are to be learned from this fiasco by managers at… Read more »
Best Buy says goodbye to mobile phone stores
Description: NEW YORK— Best Buy (BBY) is shuttering all 250 of its small-format mobile phone stores in the U.S., saying the locations have become less profitable. Source: CBS.com – video report Date: Mar 01, 2018 Link: https://www.cbsnews.com/news/best-buy-says-goodbye-to-mobile-phone-stores/ Questions for discussion: Why is management taking this action? How have consumer buying behaviors changed since these stores… Read more »
